I am creating this campaign for ford motor company. My main idea is to tell about the main features and benefits of the cars, so that customers can take interest in it , after that they will check all the information about car , if they are interested. My audience will mainly adults because after every 3 years, they change their cars. My goals will having more likes on my page, I will take help from my other parental brands to promote my page. I will to launch near Christmas because people are interested in buying and they are willing to spend good amounts of money cars and they also save money by various scheme and offer on cars. I will use Facebook and YouTube for promotion because everyone see a trailer video before buying any product and most of adults use Facebook for social networking , we can give updates and more details about cars on your official page , so that everyone see and share it. To attract customers, we have to organize some games and quizzes on social media, so that they can show interest in it.