Check out my out very interesting video on Volkswagen commercialshttps://www.youtube.com/watch?v=7BJpq6lArPw

Check out this very interesting video on ford commercials
https://www.youtube.com/watch?v=fLFgeJDMYrk

I am creating this campaign for ford motor company. My main idea is to tell about the main features and benefits of the cars, so that customers can take interest in it , after that they will check all the information about car , if they are interested. My audience will mainly adults because after every 3 years, they change their cars. My goals will having more likes on my page, I will take help from my other parental brands to promote my page. I will to launch near Christmas because people are interested in buying and they are willing to spend good amounts of money cars and they also save money by various scheme and offer on cars. I will use Facebook and YouTube for promotion because everyone see a trailer video before buying any product and most of adults use Facebook for social networking , we can give updates and more details about cars on your official page , so that everyone see and share it. To attract customers, we have to organize some games and quizzes on social media, so that they can show interest in it.

This page is really new and they post a picture of Volkswagen cars each day. I found this unofficial page of Volkswagen on Facebook. They are having only 65 likes on their page and they talk about vintage car models of Volkswagen Company.

https://www.facebook.com/volksfanclub/?fref=ts

I found an unofficial page Volkswagen cars on twitter. On this page the fan talks about the Volkswagen cars in terms of their performance, fuel efficiency and other details of the cars. The fan don’t post picture or videos daily (once in a month). The page is having 65 followers, 344 tweets and 79 likes on their page.

https://twitter.com/Volkswagen_bot?lang=en-ca

I found an unofficial page Volkswagen company on Instagram, on this page you can see all different models of Volkswagen Company. It also tell what are the new thing they had added in the car and also gives the rating about that model on Instagram page. The page is having 374 followers and 32 posts.

https://www.instagram.com/volkswagen_cars/

Audi campaign

i am creating campaign for Audi.I want everyone to know about Exciting Audi features and models.My target Audience includes everyone in age group 30 to 45. My goals are to get at least 60 like on Facebook and 60 followers on my twitter account within next 30 days.I will be launching on Christmas because people are willing to buy and spend more money on Christmas will be using Facebook and twitter as my main social media platform for promotion and we will be promoting our self on YouTube and Instagram as well.i will start by giving exciting knowledge about my brand to my audience which will attract them

Facebook:

I found an unofficial page of ford on Facebook, where Fan post about the ford mustang. He post various kind of videos and pic on his page about ford mustang. The unofficial page is having 863,134 likes on it. The page only tells information and details on particularly only on the one model ford motor company. This model is very famous all around the world.

https://www.facebook.com/mustangcars.org/?fref=ts

Twitter

I found an unofficial page of ford trucks on twitter, the fan is talking about various models of ford trucks and about their performance, price and features of the trucks. Fan regularly tweets on twitter and post various videos and pic of ford trucks. Basically this page gives information about only ford trucks only. Page is having 173k followers, 3140 tweets and 2055 like on it.

https://twitter.com/FordTrucks?lang=en-ca

Instagram

I found an unofficial page ford company on Instagram, on this page you can see all different models of ford motor company like sedan, trucks, hatchbacks and muscular cars. On average fan post a picture after 2 months. The page is having 1488 followers and 284 posts.

https://www.instagram.com/ford_ford

Honda's Unofficial but famous pages

I found this Honda’s unofficial page on twitter @FormulaHonda. There are 905 followers on this page. They tweets latest news along with the post of Honda cars. Most of their latest post were about #rolluptherim.

There are many unofficial Honda’s fan pages on Facebook. Honda city is the car dealership page which post images all Honda cars on sales. This page is not only about sale and purchase but also give reviews to Honda’s latest cars. This page has 4638 likes. This page also give latest news about every event of Honda Company.

Sick­_Hondas is the unofficial Honda page on Instagram. This page has 162k followers on Instagram. It also provide link to their YouTube page in their bio. This page post exciting images and videos of Honda cars. This page helps you find not only Honda cars on sale but also Honda’s auto parts, which are hard to find in market. It is a good page for Honda lovers.

Link to this page: https://www.instagram.com/sick_hondas/

Audi's Unofficial but famous

Audi­­_obsession is unofficial Audi page which is very famous on Instagram. It has 28.1K followers. This page is for all Audi lovers, they post three to four exciting pictures or videos of Audi’s Cars. Every picture on this page gets nearly 300 likes. They post very exciting professional pictures of different models of Audi’s. Along with the picture they provide the discretion of the car which includes top speed, engine, color, price and etc. this page also post image of Audi with other Cars and ask their followers to comment their reviews about both cars.

Link to this Instagram page: https://www.instagram.com/audi_obsession/

Audi obsession even has a Facebook account, where they post exciting videos and pictures of different models of Audi. There are 499 like on this page, on the page you can find link to their website and Instagram page. They provide reviews to Audi’s model on this page and ask their fans about the different models of Audi.

Link to Facebook page: https://m.facebook.com/audiobsession

There is unofficial Audi page on twitter @audiunion. They have 572 followers in total and they provide all the latest news about Audi’s events and new launch. They provide link to the sites where you can buy Audi auto parts and second hand Audi cars. They review all the latest models of Audi and Re-tweet all the tweets of the official Audi pages.

On average, ford motor company post a video within 15 day on their YouTube channel and Volkswagen Company post their commercial video after a month or more than that on their YouTube channel. Both of the car companies tell in their car commercial what are the new things that they had added in the car and how it works. For example in Volkswagen car, you can send a message to anyone by voice control, if your phone is connected with car sound system. Ford shows high performance of their cars, features and fuel efficiency in their commercials. Both of the companies give a brief description about their products and they also include url of their official website, so that customer can see all the details about that car. Ford motor company posted a commercial on their best-selling muscular car “Mustang GT” and they got 468,034 likes and 196 comments on that commercial and it was one of successful commercial for ford motor company.

https://www.youtube.com/watch?v=urhVa6KO_lM

Volkswagen best commercial video was Volkswagen Touareg and they got 165,289 and 13 comments on their commercial. Both of the video was very interesting and ford was comparing their car power with horse “the theme was simple, they were telling their cars can run as fast as horses in the real life”. While on other hand Volkswagen telling about unique interior about their car and what are the new things they had added in the car.

https://www.youtube.com/watch?v=b68T1F0tmy0

HONDA V/S AUDI (YouTube)

Audi is quite famous and active on YouTube. They has posted 20 video commercial within last month. Commercials are not big videos most of them are even under one min.

Honda is the most active car company on YouTube. They has posted total of 78 videos on their page within one months. Average of more than two videos a day.

Audi’s most of videos are the commercial. Some of them tells us about exciting things about Audi, they even post the celebrity spot videos and the videos related to events they sponsor.

As Honda post an average of over 2 videos a day. Most of the videos they post are their commercial, they post a lot of the teaser videos of commercial before actually posting the commercial.

In the description area of Audi’s video the links related to the videos are posted, link to company’s website can be seen on every video posted by the Audi’s page. Brief description about the video is provided in the description area. The brief description is so excited that it forces the viewer to watch the video. 

In description area Honda provide link to their official website along with the description of the video.

Most famous video on Audi’s YouTube channel is the commercial of new Audi’s R8. This video was published on feb3, 2016 and it has over 8.5 million views and 299 comments.

Link to video (https://www.youtube.com/watch?v=diU_09jb4bI)

Second most famous video on Audi’s YouTube page is the extended version of the same commercial which was posted on same day which is February 3, 2016. There is just difference of few hours between these two posts. This video has over 2.5 million views and 914 comments.

Link To video (https://www.youtube.com/watch?v=yB8tgVqmKzw)

Honda’s recent most famous video on YouTube was posted on dec30, 2015. It is exactly one min commercial add about the new launch of Honda civic in year 2016. This video is very popular as it has over 2 million views and there are 758 comments on this video.

 Link to video (https://www.youtube.com/watch?v=kTaCT8ZmdJA)

Honda’s recent second most famous video on YouTube was posted on dec30, 2015. It is exactly one min commercial add about the new launch of Honda civic in year 2016. This video is very popular as it has over 2 million views and there are 758 comments on this video.

Link to video (https://www.youtube.com/watch?v=iwdkmimkfp0)

Audi’s video is famous because it is the commercial add of very famous Audi’s R8. They has compared their car with the rocket. Short video tell the big story. They has shown the boring retirement life of astronaut, And Audi R8 changed the life of astronaut as he feel of rocket while driving R8.

Honda’s videos are popular because they publish two to three teasers before launching the full video. This creates the curiosity among the followers and the viewers.

Volkswagen post 2 pics and 2 videos each day on Instagram about their products and on other deals on their cars. On average ford motor company post 2 pics or 1videos on Instagram each day. Ford motor company is promoting a car racing sports event in which they are presenting their ford GT car to the public. Volkswagen is also telling about polo GT model in a racing track, and enjoy your Sunday in their post. Yes both of the companies had  used hashtags , for example Volkswagen used “#Sundayfunday#fun#race#vwpolo#vw#volkswagen and ford motor company used” #Ford #GT #FordGT #Sebring12 #Sebring #IMSA #EnduranceRacing #Race #Supercar #racecar #🏁”.Ford motor company is having more views , like and comments on their Instagram post as compared to Volkswagen company. They posted a picture of red mustang on their official Instagram account, they got more than 24k likes and 276 comments on it

                               (https://www.instagram.com/p/BCqNWpYJCTJ/?taken-by=ford). 
Volkswagen company posted in video, in which they were asking to their customer, can you name the car model which shown in the video (it was kind of quiz video). They got 16k likes and 103 comments on that video. The both videos are successful because they are targeting to young and adults groups , which are more interested in sports cars these days , in both videos they talked about the high performance of cars and other majors details of their sports cars to the audience.

https://www.instagram.com/p/BDJGmcohIcA/?taken-by=volkswagen

Honda V/S Audi (Instagram)

Honda is quite active on Instagram. Honda post 1 pic a day on Instagram with exciting hashtags. They a giving their followers good pics every day.

Audi has a famous Instagram account with 3.8 Million followers. They are posting three to four exciting pictures every week. They have over 1300 post in total.

Honda Generally post the picture of their cars and people enjoying in their car which show us that how spacious are the Honda’s cars. They are posting pictures of hand’s beautiful interior, headlights and back lights
.

Audi generally post the picture which suit the weather as their recent posts were car in snowing. They are posting pictures of the exciting models of Audi. They posted really cool picture near valentines with hashtag #howtoaskforanaudi

Honda’s Instagram page has link to their official cite and serialone.com not to forget they have link to one hashtag which says #hondalove. Honda is posting pictures which different hashtags suiting the picture. Honda is the keyword in their hashtags.

Audi’s Instagram page has link to their official site. Audi has a professional photographer to click their pics for Instagram page. They had smartly named the photographer “auditography”. We can even follow that page on Facebook as we can easily find the tag with the pictures. They use exciting hashtag with their pictures.

The most successful recent post of Audi is a picture of Audi with wide front. It has 110k likes and 1153 comments.it includes hashtag (#auditts) there is also a tag of the photographer who clicked this picture.

Honda’s most successful recent pic has 13.2 k likes and 164 comments this picture was posted 1 week ago. This picture includes the eye-catching red Honda civics’ back. Looking at the pic you can tell it is about some car show. This picture includes two hashtags #hondacivic # nextmilstone. This picture addresses its fan about the next destination of the show with proper address mentioned and it also has one tag about who clicked this picture.

Audi’s picture is successful because it is perfectly clicked picture with front lights on. This picture tells us about the main feature of Audi, which is wide front. There is even a hashtag of bigmouth to this pic.

Honda’s pic is successful because pic give all the information with proper tags and hashtag. And also guide its fans about the next destination of their show.

HONDA V/S AUDI (twitter)

Both Honda and Audi tweets 2 to 3 times a day. Both the brands are very famous on twitter. Honda has posted 5 pictures under 8 hours and recently Audi is tweeting about the race event in which they are participating and they are tweeting the success of Audi in that race.

Audi tweets the amazing picture of Audi’s car with exciting tweets. They generally tweet about the launch event, sports even they sponsor, exciting feature of their can and inside machinery of the Audi.

Honda is tweeting the pictures of Honda’s car and videos of commercials. Honda is also tweeting the event that they sponsors and also updating its followers about their upcoming launches and event.

Audi is using 50-50 rule s they are promoting the race events and telling the success story of the car industry along with praising its car participating in the event and they are tweeting about the improvement in the car industry.

Honda is not following the 50-50 rule on tweeter they are just promoting their own cars and events they are not tweeting anything about the car industry recently.

Black goes well with anything—especially tarmac. #AudiS3

Keep moving in the #HondaFit. Honda reminds you to properly secure cargo items.

The most famous tweet of Honda is 1.45 min video which is about very first Honda car.it has 221 re-tweets and 482 likes.

Audi’s most successful recent tweet is “Ten cars that started design trends” along with the picture of Audi’s beautiful R8.

Honda’s tweet is successful because the video shows the first Honda car and they are talking about the story of Honda Company. They are making the car again in this video for the museum. It tells from where Honda started its career and fan like to know about history of their favorite car.

Audi’s tweet is successful because it talking about the design trend in the car industry and tell that Audi is part of top ten cars in that trend. Audi’s fans and owner feel proud of this tweet and they are re tweeting it and talking about it in the comment section.

Ford motor company post daily two post about their cars one is video and another one is pic of their car model. While on the other hand Volkswagen last tweeted on twitter was 7 march, so this show they don’t tweet too much on twitter as compared to ford motor company. Volkswagen offered special deals in their twitter tweet like free installation of snow tire and on sound system in their cars as a promotional activity. Ford Company gives special discounts on their car purchase to their customers, 500$ coupons for the car accessories. Not only had, they added a video or picture with the content to make it more interesting and attractive.

https://twitter.com/Ford

Yes both of the brands use 50/50 rule in their twitter post, they promote their product as well as the car industry. “#Ford knows what a product stands for and the values of the company behind it matter to consumers”. Ford motor company, post frequently tweets on twitter while on the other hand Volkswagen last post was tweeted on March 7.Ford motor company is having 800 likes and 150 comments on their post. Volkswagen is having 600 likes and 105 comments on their post. The company promoted about their new car products, which they are launching in 2017. So consumers are really interested about their tweets and showing huge responses.

https://twitter.com/Volkswagen

My car brands are Volkswagen and ford motor company, these both company post about their new upcoming cars, which they are launching in future. Not only this, they also tell about various, scheme and promotion on car deals. They post 2 to 3 pictures about their car models. Both of the company use different kinds of promotion like trade in a old car and get some discounts on a new car, Christmas discounts.

https://www.facebook.com/ford/?fref=ts

 They also give coupons to their customers, like 20% off on snow tire on car purchase. For the promotions of their products, they display their car models in malls or in auto shows, to make customer aware about their products. Yes both of brand uses 50/50 rule, they don’t only promote their product but also the whole car industry. Volkswagen Company posted a post “The 2016 Beetle Dune is rugged, powerful and ready for any adventure. Even surfing in our Canadian winters! Check out the video “. Volkswagen motor company is having more likes 25,319,134 on their Facebook page as compared to ford motor company and on the last post they got 1k likes on it and 100 people had shared that post.

https://www.facebook.com/vwcanada/?fref=ts

HONDA V/S AUDI (Facebook)

After looking at both brands Facebook page I found that both brands are very popular on Facebook Honda has over 4 million likes on their page. After looking at their page I found that Audi is pretty active on Facebook Audi post At least 5 posts a week whereas Honda is not active on Facebook their last post was on Valentine’s Day which is 14^th Feb.

Audi mainly post the pictures and videos of their exciting cars or the launch events. Whereas Honda is posting pictures of NHL league to promote the as they are the sponsors of NHL league 2015 along with the pictures of their cars and launch events.

They both use 50-50 rule as they both are promoting the car industry along with their cars. They post the stats of success in the car industry every year along with the success of their brands.

The difference between an adventure and an ordeal is Audi.

Feel like a kid again when you get what you want! This holiday season reward yourself with Honda genuine accessories.

Audi’s most successful recent post is a video which was posted on 1^st Feb. It has 495k views, 1.5k likes and 387 shares.

Whiles Honda's recent most successful post was posted on 4^th Jan as it has 2.1k likes, 168 comments and 415 shares.

Audi’s post is successful because they has shown the real story of 3 skiers who choose to experience the road trip to Alaska over couple hour flight and not to forget they were driving Q5 on their road trip.

Honda’s pic is most successful because they are showing care towards their owners and fans. They are thanking them for making Honda successful along with the beautiful picture of Honda civic.

One of the best commercials of Volkswagen , check out this new video

https://www.youtube.com/watch?v=7BJpq6lArPw

Introduction of team members:

My name is Gagandeep Singh Sekhon , i am international student . I am doing Business Marketing in Sheridan college.This is my second year in Sheridan college . My Hobbes are playing footbal , listening music and writing blogs.My brands are Hyundai and Mercedes Benz .

Hi my name is harsh pratap singh majhail. I m studying Business Marketing and this is my second year in Sheridan college . I have keen interest in Basketball , badminton , reading and in swimming.And my brand are Volkswagen and Ford.